Did you know that research has shown that over 90% of our communication happens without words. Put another way, 90% of your words are filtered out due to appearnce, gestures, body language and tone of voice. People asign a weighted skepticism towards you based on these attributes. Our statements themselves, generally only account for about 7% of the equation in communicating with a new client.

So it should'nt shock you to learn that the second thing that most women look at after scanning someone's face is... the other person's shoes. Yep... when you have female clients, better think twice about the shoes you wear and the conditon there in. Click here for the full article... Likeability - A Question Of Practice

We do the latter, make up a card that has something to do with the Touch Point. A little background... During an inspection the Realtor mentioned that her husband was in the hospital due to chest pains and was on a forced vacation for a few days. Turned out to be anxeity due to stress. She mentioned that she had to hide his cell phone in the truck of the car to keep him from working during his hospital stay. The way she tells it, he was quite upset when his assitant couldn't find it.

So in the card - Were glad to hear you escaped any physical harm, telling Joe you hid his phone probably called for the bed restraints and a shot of laudnum.

Sincerely,

Bob Kille Acuspect Home Inspections

These types of cards are a good way of showing that you were listening and a nice way of elevating their day by making both of them laugh. This elevation is what the Touch Points are supposed to acheive.

After two attempts at getting an HTML version of this program integrated with the site I've given up for now and have decided to just let you download the program to your computer. This program requires Java script to be installed on your computer. It may not run on some computers. For example, it only runs on two of my three computers all of which have windows XP running... Download Library

A fixed cost calculator that will help you understand where your pricing needs to be in order to attain a positive cash flow.

To see a concrete example... Marketing Forum

For a related article see... Profiling For Profits

Many of us who have been around for awhile and keep track of where our business is comming from, notice that the referal activity from our sphere of influence (non realtor) starts to make up a significant share of the phone calls. For instance, approximately 35% of my business now comes from past clients and my networks built up over the last 5 years. This is a hard number to ignore, imagine if I had been networking in a systematic way for the entire 5 years!

To see my comments in the forum... Marketing Forum

Send me a note, if enough of you like the idea I'll take some time and figure out how to do it.

I've now been invited once again and this time I said yes and attended. It was a good group of people and most of the discussion was about - Referals - Seems that all these other businesses have the same challanges that I've got. The group is relaxed and the format is centered around building your business with relationships.

This is exactly the type of stuff I'm encouraging you to seek out and become involved in. It's similar to a mastermind in that the same people attend each month with a similar goal of relationship building.

I'm going to be moving the Featured Resources and Featured Articles to the left side under "Departments". This should give some room on the page for fresh posts. Many of the post will be a short intro to a new article and have the link to the article page ready for you to click on. If this doesn't work out as planed, I'll change it back to the old style.