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These articles represent the type and style of our featured articles which have focused content on getting your business booked solid. If your a subscriber to the free newsletter, the top three articles are last months newsletter.
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Book Review: - The Exceptional Presenter
Bob Kille
We've all heard it before - Presentations are the best way to gain new Realtors or other equally Realtor concentric affiliations. But what if your not any good at it? Well, there's two things you can do.... . . . Keep Reading
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Idea Hurdle- Crowd Dynamics
Bob Kille
The other day I was explaining to a group of home inspectors the very real possibility that all homes in the future will need to have passed a methamphetamine residue test. . . . Keep Reading
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Pre-Market Inspections - Brokers Wanted
Bob Kille
Most of us, if were active marketers anyway, get hundreds of emails a year touting some sort of free tele-seminar that will make us rich, smarter or better looking. Not to throw the baby out with the bath water I'm going to give you the crux of the latest call (Pre-Market Inspections), in a nutshell. . . . Keep Reading
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Business Card Fodder
Bob Kille
Take a good long hard look at your business card. Your business card is your identity, your unique and distinctive mark on the home inspection profession of your area, how does it stack up. I mean against the competition or for that matter your own sense of creative excellence. . . . Keep Reading
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Hard Work
Bob Kille
The hardest part of any business is the "Critical Thinking" aspects. Inspecting a house and the relationship building that might be accomplished during the inspection is not what I would call hard work. There's no creative struggles, or internal conflicts that keep you from progressing to your finish point. The problem with hard work is... . . . Keep Reading
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Where Did It Go?
Home Inspection Seminars and back of the room sales, we've all been there. The speaker paints the scene of success using their product and then motivates us to buy. Oh yeah, for a greatly reduced price for a limited time, like the next 30 minutes. The odds are definitely stacked against your benefiting from the purchase. Why, because - something's missing. . . . Keep Reading
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The Decision Matrix - Speed & Excellence
In almost all of the decisions that you have to make during the growth of your home inspection company, the two main elements or standards by which those decisions are made are speed and excellence. These two elements are pitted against one another in what is called a decision matrix. . . . Keep Reading
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Phase Inspections - Getting Started
A member called the other day to ask about how to get started doing phase inspections. Since I'm trying out my new phone recording equipment I recorded the call. If you have any interest in adding this type of service to your home inspection company - this may be for you. . . . Keep Reading
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Productive Time
Warning, this article is not geared for the sedate, just glad to be a home inspector with a job. In writing this article I started to give an example of the average home inspectors hourly rate- but nixed this route right off, as this article isn't for the average home inspector. . . . Keep Reading
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Creative Whack Pack
I've always had a thing for Tarot cards, so when I stumbled upon the Creative Whack Pack I just had to have them. These aren't so much Tarot cards in the way you normally think of Tarot cards. These cards can give you a needed creative whack!... on the side of your head when you're feeling a bit stuck. . . . Keep Reading
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For Want Of A Nail
What's the next best thing to a notepad at the side of your bed to write down some half baked dream of a home inspection marketing plan gone bad? A chalk board in the shower of course. Honestly, I get some of my best flashes of insight about the time my finger tips start turning white. Unfortunately, it's much like the dream state in that. . . . Keep Reading
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Home Inspection Postage Pizzaz
When you're tying to get noticed or generate a bit of buzz - get outrageous with your marketing ideas. Your recipient or target audience has to have something interesting to pass around if you want word of mouth advertising to work. Something novel - like your own postage stamp. . . . Keep Reading
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Home Inspection Marketing - Hugs For Free
I thought I'd pass this short clip along. Much of what this site talks about is how important it is to develop personal relationships in your home inspection marketing. This clip demonstrates the power of feeling connected and loved. It also shows what can happen if you just ask and persist through the rejections to the validations. . . . Keep Reading
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A Compelling Message
To build your personal home inspection brand, reach your goals, and increase your personal fulfillment, you'll need to increase your visibility and get your message out. But before you start spreadin' the news (in the words of Frank Sinatra), you should understand that the news should be of a compelling sort. . . . Keep Reading
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Grabbing Testimonials
Should you be using testimonials in your ad copy? You bet. Testimonials are highly effective and can increase your ROI ten fold for any ad copy you have. Want to know how to easily grab testimonials worth printing? . . . Keep Reading
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Peek Inside The Members Area
Come inside and take a peek at the Members Only area. Daily posts about home inspection marketing and commentary relating to the articles can be found here. . . . Keep Reading
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Critical Thinking - Journaling
Critical Thinking involves the daily active process of working "ON" your business. The purpose and intent of critical thinking using a daily routine involving journaling is to follow your written goals and action plans. Journaling will enable you to take your home inspection business to where it is you ultimately want to go. Think of where you want to be at the end of your career and work backwards. What does your retirement look and feel like. . . . Keep Reading
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Copy Is King - Home Inspection Marketing
Copy is always the reason for a successful ad campaign. Whether you're doing a postcard marketing campaign for new home warranty work or you're laying out your brochure, copy will be at the root of its success. The aim of your copy should be to connect with your readers emotional "wants" and to elicit at least one of the following three responses. . . . Keep Reading
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The Attraction Factor - Home Inspection Marketing
This article is about how to create a winning newsletter that keeps your name in front of your referal base. The Attraction Factor is an important ingredient for a successful newsletter. Remember that the newsletter is an extension of your personal brand so it had better be of value and tastefully done. Here's how . . . Keep Reading
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17 Feng Shui Tips For Your Home Inspection Office
You've heard me say it before, the little things add up. The use of Feng Shui "The Dragons Breath" in the office is just another example of incorporating small steps in the right direction. Try to put to use any of the following 17 tips on your home inspection office setup for an auspicious beginning! . . . Keep Reading
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Profiling Your Realtors for Home Inspection Profits
Bob Kille
Knowing your client means knowing what your client really wants. Maybe it is your home inspection service, but maybe there's something else too: recognition, respect, reliability, concern, a feeling of importance, friendship or just some help. Using a client profile for each of your clients is . . . Keep Reading
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The Flex Connection
During a local ASHI chapter meeting the question came up about using copper flex line at the water heater TPR valve. Is the use approved or NOT. Since I see copper flex on many new installations the thought that it was an improper application never crossed my mind. Could the local building officials be wrong? Only if you don't ask them. . . . Keep Reading
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All Marketers Are Liars - Home Inspection Marketing
This morning I gave myself leave to randomly bounce around the internet letting myself blindly follow likely links to some new aspect of marketing for home inspectors. Generally, this type of behavior is a waste of time but today's little fling landed me on a site that gave me pause to re-think how I'm presenting my marketing messages. Not just in print - but in all aspects of my branding and philosophy. . . . Keep Reading
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A Home Inspectors Genetic Disposition
Like most good idea's this one had already bloomed in my minds eye but had its roots baking in the sun. Fear of the unknown will shrivel up most any inspiration and that's a death nail for inovation in any business. . . . Keep Reading
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Fastener Sizing - Demystified
Fastener sizing comes up all the time when looking at the code book, manufacturer's installation instructions and general framing questions. Sizing almost always refers to the fastener (nail) in terms of 6d, 8d, where the (d) stands for penny's. Why would a "d" stand for penny? What's a penny?..... . . . Keep Reading
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Home Inspection Startup Primer
Apart from starting (and sticking to) a good plan, I've outlined five secrets to making a start-up business work. Remember, before you invest your time or money in any business (or anything else, for that matter), know exactly how much you are willing to risk including the lost opportunity costs such as what you could have made working for someone else. Factor in all your expenses and what you need to survive your first year. . . . Keep Reading
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Initiative & Focus - A Message To Garcia
Have you ever been appalled at times by the imbecility of the average man - the inability or unwillingness to concentrate on a thing and do it? Over forty million copies of A Message To Garcia have been printed and after reading it, I wondered why only forty million? Required reading for any home inspector looking for employment. . . . Keep Reading
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