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These articles represent the type and style of our featured articles which have focused content on getting your business booked solid. If your a subscriber to the free newsletter, the top three articles are last months newsletter.
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Natural Talent?
Bob Kille
A few insights into some of the most nagging questions of superiority, or natural talent, can be found in Malcolm Gladwell's new book "Outliers". It did answer a few questions of mine and in the process made me a believer in scheduling for success. I know from my own Home inspection business experience, things don't get done unless there is a deadline of some sorts. This implies a schedule of success, and with it . . . Keep Reading
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Book Review: - The Exceptional Presenter
Bob Kille
We've all heard it before - Presentations are the best way to gain new Realtors or other equally Realtor concentric affiliations. But what if your not any good at it? Well, there's two things you can do.... . . . Keep Reading
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Idea Hurdle- Crowd Dynamics
Bob Kille
The other day I was explaining to a group of home inspectors the very real possibility that all homes in the future will need to have passed a methamphetamine residue test. . . . Keep Reading
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Biggest Mistake - Home Inspection Marketing
Bob Kille
Cruising the message boards the other day and came across an entry that stimulated quite a few posts. Not that I take issue with the responses, but... Agreement will depend almost wholly upon your personal marketing style and past experiences within your market. Myself, I use direct mail, newsletters and networking as the basis of my marketing model. But there's more, a whole lot more that needs to be... . . . Keep Reading
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Pre-Market Inspections - Brokers Wanted
Bob Kille
Most of us, if were active marketers anyway, get hundreds of emails a year touting some sort of free tele-seminar that will make us rich, smarter or better looking. Not to throw the baby out with the bath water I'm going to give you the crux of the latest call (Pre-Market Inspections), in a nutshell. . . . Keep Reading
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Business Card Fodder
Bob Kille
Take a good long hard look at your business card. Your business card is your identity, your unique and distinctive mark on the home inspection profession of your area, how does it stack up. I mean against the competition or for that matter your own sense of creative excellence. . . . Keep Reading
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Hard Work
Bob Kille
The hardest part of any business is the "Critical Thinking" aspects. Inspecting a house and the relationship building that might be accomplished during the inspection is not what I would call hard work. There's no creative struggles, or internal conflicts that keep you from progressing to your finish point. The problem with hard work is... . . . Keep Reading
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Profiling Your Realtors for Home Inspection Profits
Bob Kille
Knowing your client means knowing what your client really wants. Maybe it is your home inspection service, but maybe there's something else too: recognition, respect, reliability, concern, a feeling of importance, friendship or just some help. Using a client profile for each of your clients is . . . Keep Reading
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Where Did It Go?
Home Inspection Seminars and back of the room sales, we've all been there. The speaker paints the scene of success using their product and then motivates us to buy. Oh yeah, for a greatly reduced price for a limited time, like the next 30 minutes. The odds are definitely stacked against your benefiting from the purchase. Why, because - something's missing. . . . Keep Reading
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The Decision Matrix - Speed & Excellence
In almost all of the decisions that you have to make during the growth of your home inspection company, the two main elements or standards by which those decisions are made are speed and excellence. These two elements are pitted against one another in what is called a decision matrix. . . . Keep Reading
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Phase Inspections - Getting Started
A member called the other day to ask about how to get started doing phase inspections. Since I'm trying out my new phone recording equipment I recorded the call. If you have any interest in adding this type of service to your home inspection company - this may be for you. . . . Keep Reading
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Productive Time
Warning, this article is not geared for the sedate, just glad to be a home inspector with a job. In writing this article I started to give an example of the average home inspectors hourly rate- but nixed this route right off, as this article isn't for the average home inspector. . . . Keep Reading
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Creative Whack Pack
I've always had a thing for Tarot cards, so when I stumbled upon the Creative Whack Pack I just had to have them. These aren't so much Tarot cards in the way you normally think of Tarot cards. These cards can give you a needed creative whack!... on the side of your head when you're feeling a bit stuck. . . . Keep Reading
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For Want Of A Nail
What's the next best thing to a notepad at the side of your bed to write down some half baked dream of a home inspection marketing plan gone bad? A chalk board in the shower of course. Honestly, I get some of my best flashes of insight about the time my finger tips start turning white. Unfortunately, it's much like the dream state in that. . . . Keep Reading
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Home Inspection Postage Pizzaz
When you're tying to get noticed or generate a bit of buzz - get outrageous with your marketing ideas. Your recipient or target audience has to have something interesting to pass around if you want word of mouth advertising to work. Something novel - like your own postage stamp. . . . Keep Reading
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Home Inspection Startup Primer
Apart from starting (and sticking to) a good plan, I've outlined five secrets to making a start-up business work. Remember, before you invest your time or money in any business (or anything else, for that matter), know exactly how much you are willing to risk including the lost opportunity costs such as what you could have made working for someone else. Factor in all your expenses and what you need to survive your first year. . . . Keep Reading
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Initiative & Focus - A Message To Garcia
Have you ever been appalled at times by the imbecility of the average man - the inability or unwillingness to concentrate on a thing and do it? Over forty million copies of A Message To Garcia have been printed and after reading it, I wondered why only forty million? Required reading for any home inspector looking for employment. . . . Keep Reading
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