Produce Your First One-Page Newsletter
One page newsletters are an ideal marketing vehicle in that they help establish mental real estate by giving out the needed number of quality impressions. Note that the newsletter can be a two edge sword just as the office presentation can be if poorly executed. Quality and presentation must set you apart from your competition. This will become part of your brand and you have to have a brand that clients would like to align with. The one page newsletter is the easiest and least expensive way to:
Your current Realtor base and your most recent clients are the easiest people to grow your mental real esate with. But don't forget those past clients as some of them can be developed into word-of-mouth advocates for your business. Keep in front of them with a quality presentation and watch your referal rates soar. It's very important that the "Nameplate", the heading/logo/banner at the top of the newsletter convey's who you are. The shorter the title the more effective the nameplate. You might consider going to a graphics artist to produce this high impact graphic. It's your brand, make it good. Read our Special Report on newsletter creation to help you understand and design a one page newsletter. Vist the download library to download your copy of the Master Newsletter Template. Don't forget to save the original in a separate folder so you can alway go back. Download Library
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